![]() ![]() The virus is airborne and primarily spreads between people through close contact and via aerosols and respiratory droplets that are exhaled when talking, breathing, or otherwise exhaling, as well as those produced from coughs and sneezes. However, some subsequent variants have become more infectious. Įpidemiological studies estimate that, in the December 2019–September 2020 period, each infection resulted in an average of 2.4–3.4 new infections when no members of the community are immune and no preventive measures are taken. The virus shows little genetic diversity, indicating that the spillover event introducing SARS‑CoV‑2 to humans is likely to have occurred in late 2019. Research is ongoing as to whether SARS‑CoV‑2 came directly from bats or indirectly through any intermediate hosts. Available evidence indicates that it is most likely of zoonotic origin and has close genetic similarity to bat coronaviruses, suggesting it emerged from a bat-borne virus. Despite its close relation to SARS-CoV-1, its closest known relatives, with which it forms a sister group, are the derived SARS viruses BANAL-52 and RaTG13. SARS‑CoV‑2 is a virus of the species severe acute respiratory syndrome–related coronavirus (SARSr-CoV), related to the SARS-CoV-1 virus that caused the 2002–2004 SARS outbreak. SARS‑CoV‑2 is a positive-sense single-stranded RNA virus that is contagious in humans. First identified in the city of Wuhan, Hubei, China, the World Health Organization declared the outbreak a public health emergency of international concern from January 30, 2020, to May 5, 2023. The virus previously had a provisional name, 2019 novel coronavirus ( 2019-nCoV), and has also been called the human coronavirus 2019 ( HCoV-19 or hCoV-19). Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November.Severe acute respiratory syndrome coronavirus 2 ( SARS‑CoV‑2) is a strain of coronavirus that causes COVID-19 (coronavirus disease 2019), the respiratory illness responsible for the COVID-19 pandemic. Teaming up with a brand like Corona to encourage people to find more good in life, that's La Vida Más Fina." ![]() ![]() And with everything going on in the world, that's a perspective people really might need to hear right now. Snoop Dogg added: "You cannot choose everything in life, but you can still choose to find the fine in life. And who better to introduce this concept than Snoop?" she added. "Through the new campaign, we're acknowledging that the aspects of our lives that have always been important always will be: doing what makes you feel good with the people you care about and enjoying the moment in front of you. Now, with the return of professional sports, the brand is ready to share its refreshed perspective with the world.Īnn Legan, vice president of brand marketing, Corona said La Vida Más Fina is a modern expression of Corona's lifestyle and respected place in culture. ![]() Since then, La Vida Más Fina has evolved in subtle ways to address current conversations and shifts in the consumer lifestyle. The new campaign takes the philosophy of La Cerveza Más Fina (The Finest Beer) a step further, encouraging people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one's outlook.Īccording to Corona, the campaign began to take shape earlier this year but was paused as unexpected cultural considerations came into play. In an effort to share a diverse set of perspectives, Corona said the campaign will soon introduce other celebrities with their own takes on La Vida Más Fina. Led by MullenLowe, which joined the Constellation Brands roster in March 2019, La Vida Más Fina rolls out on Corona's social channels with a dedicated GIPHY library, digital support, PR, and 15-second and 30-second commercial spots that will air during the NBA playoffs and finals. It also showcases an evolved, more optimistic tone for the brand as it continues to honor the OG classic Corona Extra while also growing to introduce Corona Hard Seltzer and other innovations. Months after it was announced that Corona has tapped American rapper Snoop Dogg for its La Vida Mas Fina (The Fine Life) campaign, the brand has finally launched the fully integrated marketing campaign to symbolise a refreshed take on the Corona lifestyle. ![]()
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